Below we have a few of the many alternatives presented to promote the upcoming star Crissy. We tried yellow because is the first color the eye sees and when used with dark colors it becomes powerful and easy to read. Also explored was green to convey possibility, hope and nature. The final design however was approved on a black background to convey a strong sense of power and mistery of the "night life" and club scenes that Crissy is mostly associated and exposed. One more happy client for life.